Embrace new paths
Achieve the best possible results



Governance and Management

Accounting and Finance

Organization and Human Resource

Operation and Process

Economics and Marketing





Human Resources

Information Technology


The Workshop Project experience consolidate diverse organizational problems understanding and the best structured solutions in specific Programs.

Business Workshop

A planning, development and alignment focused method for Governance, Strategy and Management, identifying and anticipating problems, always pointing out the best possible solutions. A program for business value and performance recovery.

Human Resource Workshop

An Organization's understanding method based over People's perspective promoting the necessary expectations alignment for these two entities. Training convergence towards a common objective of recovery and growth.

Account Workshop

An Accounting, Financial and Controlling integrated Method, focusing on process risks, compliance, legal obligations. A better decision making management for quick and assertive information.

Operations Workshop

A production processes optimized work method for productivity maximization and cost minimization, considering restriction management and loss elimination. An assertive measurements and decisions management, establishing informational flow between Production and Finance.

Marketing Workshop

A broader understanding of corporate marketing and value creation method, considering business and operation to suggest planning and developing markets and products most appropriate tools.

Knowledge Assets Management

A methodology for modeling and developing computational prototypes, built from mathematical algorithms, designed to solve highly complex business problems.

Using data science fundamentals, KAM determine the best mathematically possible solution for business decisions, providing the best solution for economic operation restriction, achieving the best result for higher productivity or lower cost.


Research groups on best business practices and market studies are increasingly common in the business environment and widely used in international context for better understanding of agents and the economy response to constant changes scenarios and problems that most affect companies today.

Marca NEO

Studies Group

Marca NET

Studies Group

Marca NEE

Studies Group

In order to build a theoretical and practical database on organizational and region development, UZD established universities and research groups partnerships linked to Brazilian National Research Agency, which enable mastering our performance and expertise subjects.

The company's history is associated with my own professional and academic trajectory. I started studies and worked in the Information Technology area, implementing computer system projects for small and medium industries in the State of Bahia, Brazil.

At that period, technology has become a necessary resource, often indispensable, to carry out some activities. Planning, understanding the difference between effort and result was important matters and, uncoordinated actions, no matter how intense they were, do not lead anywhere.

This perception was reinforced after the experience when one of those companies, with over 40 years of history as a market leader, simply went bankrupt when the second generation of the family owners took over the business. Indeed, this fact was the beginning of an important concern.

This work led me to more studies and activities in Business Administration, with a focus on Corporate Finance. Also in the Manufacturing segment, it was essential to understand operations that caused great losses and compromised results. So I held an expertise in Business Logistics, discussing possible solutions for routing and structuring channels.

Soon after, seeking professional development, i got a specialist certificate in Business Management, which contributed to the creation of a structured approach to problem solving, based on optimization and more assertive services.

On my path, i’ve found many medium and small enterprises with various difficulties. Some shutted down or were bought by other companies, others survived but with mediocre or unknown results, which reinforced the importance of the application of mathematics in management.

After a few years, an opportunity arose to work in corporate governance and executive projects Tax Governance for some of the major economic agents in Brazil. On this occasion, aligning my professional and academic interest, I obtained a degree in Master of Business Administration with a pioneering research on the development of the Tax Governance, Corporate Governance, Process and Tax Management, with emphasis on Shared Services and Information Technology.

In the ongoing search for knowledge, following a logic from micro to macro knowledge, I began studies in Marketing and Economics. Another degree followed, this time a PhD in Urban and Regional Development, linking studies on Shared Service Centers, Corporate Governance and Regional Economics, integrating this areas aiming to improve specialized and shared services.

Over time, it was possible to develop a professional profile facing Governance, Strategy, Management, People, Processes, Products and Markets, using good planning to achieve the best possible results.

The Workshop Project completed 10 years with numerous cases of success and strong performance recovering family businesses, bringing together a team of professionals, students, teachers, colleagues, and partners with distinct and complementary experience and expertise. This endeavour consolidated a largest and most complete structure, that, with the current partners, consolidated UZD brand.

Hélder Uzêda Castro, PhD


Maintain a high performance team and lead our clients towards business success and perpetuation, promoting regional development.


Become an worldwide major company, recognized for its commitment to our customers results.


  • Transparency
  • Commitment
  • Learning
  • Innovation
  • Social Responsiveness

Hélder Uzêda Castro, PhD


Business Manager and Data Processing Degree. PhD in Regional and Urban Development (Universidade Salvador, Brazil | Universidade Nova de Lisboa, Portugal); MD in Management (Universidade Salvador, Brazil); Business Management (FGV, Brazil) and Logistics Project Planning and Management (FCA, Brazil) Specialist Certificate. Strategic Management Program and Global Governance Program (IBMI, Germany) Certificate. Portuguese Institute of Corporate Governance (IPCG, Portugal) and the Shared Services and Outsourcing Network (SSON, United Kingdom) Associate. 25 years of professional experience, concerning: information systems analysis and development; corporate governance and tax governance practices review; market and product studies; business management strategies and models development; shared service centers building. Executive projects with leading consulting companies for major companies in the main segments of the economy. Research on large economic agents, as well as medium and small family businesses. Oficinas Project Founder and CEO at UZD.

Manoel Joaquim Fernandes de Barros, PhD


Business Management and Data Processing degree. PhD in Education (Universidade Federal da Bahia, Brazil | Université de Montreal, Canada), with Post-Doctorate in Management (Grenoble École de Management, France); MD in Management (Universidade Federal da Bahia, Brazil); and Specialist Certificate in Management (UNIFACS, Brazil). Board member Certificate by the Brazilian Institute of Corporate Governance (IBGC). 30 years of experience in the development systems in agriculture, communications, construction and public administration areas, such as: socioeconomic information for articulating government policies, integrated agricultural operations and food processing industry, civil works and industrial assemblies of oil and gas process optimization, communications service marketing strategy, educational services operations, and mathematical models applied to business decisions. Regional and Urban Development PhD and Master in Management Programs full professor at the Salvador University. Ad hoc appraiser for Brazil’s Ministry of Education, several national and international scientific events and journals, and of state agencies that promote research projects. Vice-rector at Salvador University and advisor to the Federation of Industries of Bahia, Euvaldo Lodi Institute and Luís Eduardo Magalhães Foundation. Research group on education and development leader, and on education management, organizational learning and innovation vice-leader, at Salvador University. Partner at UZD.

Cátia dos Anjos Nascimento Diogo, Esp


Accountant. Financial and Tax Planning (FSS) and Tax Audit (FVC) Specialist. 20+ years of experience in controllership, financial, budgetary and business management support processes. Public digital bookkeeping system development and tax review for large economic agents. Consultancy, auditing, inspection services, tax surveys, analysis of taxation efficiency and tax nature, with a focus on fulfilling digital taxation systems obligations.

Luísa Prata Bacelar Vidal, Esp


Accountant. Law Accounting Expertise (UFBA) Specialist. Controllership, financial, budgetary control and business management support processes analyst. Experience in mapping and modeling processes, feasibility studies and business plans. Consultancy, auditing, inspection services, tax surveys, tax burden and nature analysis, with a focus on fulfilling digital taxation systems obligations.

UZD Partnership

Professional communities partnerships are increasingly common in the global market. Therefore, UZD has a partnership network for specialized activities.

  • BFC Associates
  • Repensar Group
  • Sete Marketing and Branding

Remote Access

Our team is ready to serve you on digital platforms. Request a first meeting with our main executives, using Skype, Zoom or WhatsApp.